Our Brand Evolution: More Than Just a Snapshot

Back when we began, tucked away in the coastal charm of Corpus Christi, we were simple photographers, fueled by the love of capturing moments. Fast forward to today, and our brand has embraced evolution as much as we have embraced our cameras.

Yes, we are still photographers at heart—that’s our anchor, our true north. But the winds of creativity have blown our sails towards uncharted waters. We've grown to collaborate with creative agencies, craft marketing projects, produce short videos, make commercials, and even tell stories through documentary films. Our core may be photography, but our branches spread wide across the creative spectrum.

Change is the heartbeat of creativity. It demands not just adaptation but an eager leap into new forms of expression. Our business is still about capturing images, but now, there’s a twist to the tale. It’s photography plus—a little more nuanced, a touch more vibrant, and a whole lot more inclusive.

We’ve had the incredible pleasure of partnering with an array of clients, from spirited small businesses to expansive multinational companies. Our lens has focused on selected wedding parties and unique special events. Each click, each frame, is an encounter with diverse stories from around the globe.

And through it all, what excites us the most? It’s that we’ve stayed true to our first love—art. It’s in the storyboard of a commercial, the narrative of a documentary, and the strategy behind an ad campaign. Art is not just what we create; it's the lens through which we see the world.

So why did we change everything about our brand? Because to stay still is to stagnate. We evolved because our passion for art demanded it. We changed to keep doing what we love in new, innovative ways. This is not just our job; it’s our art. And art, by nature, is an ever-changing, ever-growing journey.

Here’s to the art of evolution and the evolution of our art. Here’s to capturing the world, frame by frame, in all its unfolding glory. Welcome to our brand, reimagined and reinvigorated, but still as passionate about the creative process as the day we started.

Creative Focus: Standing Out in a World of Copycats

A wildflower in a field that is slightly out of focus (Matt Pierce/Route Three Productions)

In today’s sea of self-proclaimed experts, every marketer, photographer, and creative seems to be clawing for the same slice of the pie. It begs the question: how can you stand out when everyone is seemingly doing the same thing?

It’s a common scene: one person succeeds, and suddenly there’s a swarm of imitators claiming they’ve made it better. But is a slight tweak and an overblown claim really innovation? Hardly. As a Creative Director, I’ve seen my share of these “everything in focus” folks, all hustling to outdo one another until their offerings become indistinguishable.

True creativity isn't about copying—it's about transforming. It's about listening to the client and then elevating their vision into something wholly unique. That’s where being out of focus comes into play. Like in photography, sometimes what’s right in front of us needs to blur so we can gaze further, towards the horizon. This is all about aperture—the tool that either gives us that sought-after bokeh or the vivid clarity of distant scenes.

As a photographer and Creative Director, playing with aperture is a metaphor for our creative process. Starting slightly out of focus can be a strategic move. From there, you tweak and adjust until the composition sings in perfect harmony. It’s fine to be out of focus; it’s a starting point that can lead to true clarity and distinction.

We’ve been conditioned to think that being "in focus" means we're on the right track. But sometimes, real focus means allowing ourselves to blur the edges, to look beyond the immediate, and to challenge conventions. This is where every groundbreaking project begins. Embrace being out of focus. It's not a sign of confusion, but a mark of stepping outside the conformist's line, and it’s where you’ll find the heart of true creativity.